Books

 

CPMA members have recommended the following books on strategy, corporate portfolio management, IT portfolio management, innovation and leadership.  If you have a book you'd like to recommend, please let us know by emailing us.  If you are looking for other books on strategy, portfolio management, etc you can also search Amazon.com or Wiley Publishing who have a great selection of books on these topics.

 

 

Optimizing Corporate Portfolio Management

From Resource Allocation to Strategy

From Resource Allocation to Strategy by Joseph Bower and Clark Gilbert

Harvard professors Bower and Gilbert examine how strategy is actually made by company managers across the several levels of an organization. Is strategy a coherent plan conceived at the top by a visionary leader, or is it formed by a series of smaller decisions, not always reflecting what top management has in mind? Often it is by examining how options for using resources are developed and selected, that we can see how a company's competitive position gets shaped.

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Optimizing Corporate Portfolio Management by Anand Sanwal, foreword by Gary Crittenden (CFO Citigroup)

"A refreshing treatise of an age-old problem--how to allocate the resources across the firm. It makes a very coherent argument for aligning the allocation decisions across financial, strategic and risk objectives. The reader is guaranteed to be given a fresh look and a broader perspective on how to tackle this very challenging organization. A must read at the top of the organization!!!” - David J. Reibstein, The Wharton School — University of Pennsylvania

 

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The Innovator's Dilemma by Clayton M. Christensen

How does a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat.  In this legendary book, Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing.

 

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Managing IT as a Business: A Survival Guide for CEOs by Mark Lutchen

Practical advice on how to unleash the full potential of this IT so that companies can derive maximum benefit. It offers a proven plan for bridging the gap between CEOs and CIOs that has impeded their ability to work together in order to craft objectives, establish budget guidelines, and develop metrics for measuring IT value and success. With this book as a guide, business leaders will learn how to manage IT as they would any other functional business unit.

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run by Sunil Gupta and Donald Lehmann

Learn a rigorous yet simple approach to estimating the lifetime value of your customers¿and how you can use that information to make better tactical and strategic decisions.  Whether you're a CxO, line-of-business manager, marketer, analyst, or investor, this book will help you focus your resources where they'll deliver maximum value.

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IT Portfolio Management: Unlocking the Business Value of IT by Bryan Maizlish and Robert Handler

"IT Portfolio Management provides an all-inclusive approach and methodology on how to balance and align IT and business, and generate superior value and returns from IT investments while mitigating risk." Scott McNealy, Chairman and CEO, Sun Microsystems, Inc.

 

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The Halo Effect:...and the 8 Other Business Delusions that Deceive Managers by Phil Rosenzweig

This tart takedown of fashionable management theories is a refreshing antidote to the glut of simplistic books about achieving high performance.  Consultants, journalists and other pundits tap scientifically suspect methods to produce what he calls "business delusions": deeply flawed and widely held assumptions tainted by the "halo effect," or the need to attribute sweeping positive qualities to any company that has achieved success.